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Marketecture: Get Smart. Fast. cover image

Episode 69: WPP's CTO spends over $300 million per year on AI

Marketecture: Get Smart. Fast.

NOTE

Choice Between Black Boxes or Creativity

The speaker believes it is technically possible to build sophisticated systems as mentioned by another person, but they emphasize that these systems won't be free due to the high capital expenditure involved in their construction. While acknowledging the potential for automation, the speaker warns against the negative impact on human ingenuity and creativity that could result from widespread automation in the industry. They present a choice between building black boxes that diminish creativity or developing software that enhances effectiveness and encourages creativity, drawing a parallel to a choice between the middle ages run by AI entrepreneurs and a renaissance of creativity. The speaker concludes by highlighting the importance of this decision with a reference to a high-impact mic drop moment.

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