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#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)
B2B Marketing with Dave Gerhardt
Navigating Social Media Tools and Content Creation Strategies
The speaker discusses challenges with using scheduling tools for social media like Tweet Hunter and Taplio, lamenting the limitations of individual apps and the need for native posting. They emphasize the importance of creating long-form content as educational and shareable for executives, while short, punchy tweets focus on reaching a broad audience. They reveal a little-known strategy on Twitter, leveraging the 'see similar posts' feature to identify successful content on a specific topic and gain inspiration for creating high-performing tweets. By analyzing others' posts and tweaking their own content based on those insights, the speaker aims to optimize engagement and brand visibility on social media.
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