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Picking Your Person On YouTube - Identifying Your Target Audience With Kris From Sew the Distance

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Passionate Crafting YouTuber with a Dedicated Fan Base

The YouTuber, Chris O'Neill, from the Sew the Distance channel is a Christian wife, mother, teacher, and avid quilter. She has over 42,000 subscribers and has posted over 400 videos, with a passionate fan base enthusiastic about crafting. The channel's origin story stems from Chris being a high school teacher transitioning to full-time quilting during the pandemic.

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