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Picking Your Person On YouTube - Identifying Your Target Audience With Kris From Sew the Distance

Jun 21, 2024

Kris O’Neill, a YouTuber in crafting, shares her journey and success tips. Topics include standing out in the crafting niche, starting with an old quilt, making money on YouTube, AI tools, work/life balance, and identifying target audiences. Insights on YouTube success, audience engagement, monetization, and consistency for growth.

36:43

Creator website

Episode guests

Kris O’Neill

AI Summary

Highlights

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Episode notes

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Quick takeaways

Having a core audience is crucial for delivering consistent content that resonates, even within a niche.

Embracing authenticity and transparency while catering to beginner quilters aids in sustaining a successful YouTube channel.

Deep dives

Building a Dedicated Audience

Having a core audience that appreciates consistent and unique content is crucial, even if it may not be the most popular type of content on the platform. This core group provides valuable feedback and loyalty, prompting creators to continue delivering content that resonates with them while also exploring more successful tutorial formats.

Knowing Your Audience and Creating Consistent Content

04:08

Passionate Crafting YouTuber with a Dedicated Fan Base

01:31

Know Your Audience and Stay Relevant

01:35

Intro

4min

From High School Teacher to Quilting YouTube Star

4min

Strategies for YouTube Success

10min

Identifying Your Target Audience on YouTube

2min

YouTube Audience, Content Creation, and Monetization Strategies

14min

Strategies for YouTube Success Through Consistency and Future Goals

3min

In today’s episode, I sit down with Kris O’Neill from the Sew The Distance YouTube channel. Kris and I talked about her start on YouTube and how she stands out in a crowded “crafting” niche on YouTube. We also discuss how she started her YouTube channel with lessons about an old quilt and what she learned. From this series, she has gained HUGE traction online, and it jumpstarted her YouTube growth. This is an amazing conversation with Kris, and we talk all about making money on YouTube, AI tools, her work/life balance, and SO much more.

About Kris

I am a Christian, wife, mother, teacher, and avid quilter. I am married to my husband, Brendan and we have two grown sons. We live in rural Pennsylvania with our mischievous golden retriever named Daisy.

I have been sewing and quilting since 1995 while living in Massachusetts. Like many of us, life changed in 2020. My husband’s job went fully remote, allowing us to live anywhere we wanted. Because we both grew up in Pennsylvania, this was an easy decision. I left teaching, we bought a house (via Zoom! I don’t recommend this!), and moved back “home.” I started the YouTube channel Sew The Distance; the rest is history! My channel combines my love of quilting and my love of teaching, along with my passion for old quilts.

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