Sustainable Growth and Audience Engagement Strategy

The business focuses on sustainable growth by capping audience size to match the market, avoiding overspending on ads, and relying on organic growth through word-of-mouth. By strategically adjusting the frequency of newsletters based on audience feedback and revenue generation from ads, the business managed to achieve consistent growth. Gradually increasing the number of newsletters sent per week was driven by the need to increase ad revenue and sustain the business. Despite concerns about overwhelming subscribers, increasing the newsletter frequency to five times a week did not result in a significant drop in subscribers, indicating that audience engagement was strong and could support the increased content output.