How Joe Pulizzi built and sold The Tilt, a newsletter and conference business geared toward creators
The Business of Content with Simon Owens
Profitable Pricing Strategy for Print Copies
Setting the right price for printed copies can lead to profitability, with options like selling a 300-page book for $20 or $25, or even a special 100-run book for a VIP community at a higher price. Professional editing and production services can further increase the chances of selling more copies, benefiting the company in the long run. The key lies in focusing on marketing and selling, as 95% of book publishing success is attributed to effective marketing efforts.
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