Lenny's Podcast: Product | Growth | Career cover image

Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks

Lenny's Podcast: Product | Growth | Career

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The Visual Structure of a Great Story

The structure of a great story visually looks like a line starting at the bottom and moving left to right, representing what is. Then it moves straight up to what could be, comes back down to what is, goes back up to what could be, and repeats this pattern. The last what could be represents the new bliss. This motion of moving between what is and what could be creates a sense of longing for the future and generates contrast. This rise and fall pattern, highlighting the current problem and presenting a solution or a desired future state, helps to build a cadence of contrast that has proven to be effective in presentations, as evidenced by the positive feedback received after its implementation.

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