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153: What Even Is an Office?
Cortex
Self-funded Growth for Product Development
The company maintains self-funding for growth, allowing investment in new products and inventory without relying on external sources like Kickstarter. This approach enables passing benefits to customers by avoiding extra costs associated with platforms like Kickstarter and leveraging existing marketing tools for promotion. By funding their own growth, they can maintain control and align with their vision for the business.
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