Variations in Creator Engagement and Audience Depth on YouTube

YouTube creators have different ways of engaging with their audience based on their content format. Short form content creators can establish depth of engagement within 15 to 30 seconds, while gamers can connect through both 10 hour live streams and 30 second shorts. Podcasters and vloggers have different approaches to connecting with their audience. The common thread is that YouTube is the platform that enables these connections. Engagement goes beyond video views, as creators value the interaction they have with their audience through posts. Ultimately, subscriber count is not the sole measure of success.