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13 Years of Marketing Advice in 85 Mins | Ep 732
The Game with Alex Hormozi
Deconstrain and Grow: A Strategy for Business Growth
By identifying constraints that limit business growth and focusing on eliminating them one by one, a business can continue to grow exponentially. The key is to fix the bottleneck that would break first when increasing business volume, thereby allowing the business to grow until it reaches the next constraint. Growth is a result of consistently addressing constraints and maximizing existing processes before venturing into new strategies. Entrepreneurs should focus on improving and expanding what is already working well before experimenting with new ideas, as the return on new initiatives is uncertain compared to the guaranteed cost of change.
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