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High Potential People: Capacity, Character, and Motivation
Scaling marketing by 50% led to equivalent revenue growth due to having the right person to scale the team. The profits from revenue growth were invested in building a software team, increasing enterprise value by 5 to 6 times. This success was attributed to picking high potential individuals with capacity, character, and motivation, rather than focusing on skill acquisition. Identifying and nurturing such individuals can significantly impact a company's growth and success.