Why Distribution Needs to Come First | The Real Marketing Podcast
Distribution First
Effectiveness Evaluation through Quality Over Quantity
To determine if content is effective, focus on qualitative indicators like conversations, feedback, and growth in various platforms rather than just quantitative metrics like clicks or engagements. Quality responses, positive feedback, and growth in newsletter, podcast, or social media show that the content is working. It's essential to assess the impact over time, adjust if growth is stagnant, and seek feedback from the audience to continuously improve.
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