Data is your competitive advantage in Product-Led Growth | Elena Verna (Miro, Reforge, Surveymonkey)
The Seed Stage - formerly "the June Podcast"
How to Improve Your Monetization Model
Startups should frequently experiment but prioritize acquisition, activation, and engagement experiments. For monetization, it is recommended to run pilots to test hypotheses and gradually improve the model. Starting with monetization experimentation is not advised due to numerous stakeholders. Changes to the existing model can be made without permission, while changes to the monetization model should involve a council for decision-making. The team can then execute the approved decisions.
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