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#3: Neil & Eric's Favorite Marketing Tools
Marketing School - Digital Marketing and Online Marketing Tips
Improving Online Advertising Effectiveness with User Engagement Tracking
By using Crazy Egg to track user engagement on their website, the speaker discovered that many visitors weren't scrolling past the fold, and therefore weren't engaging with the lead forms placed at the bottom. Moving the lead forms up led to a significant increase in leads and made their advertising campaigns highly profitable. Additionally, the speaker recommends using Hello Bar to drive more Facebook likes and collect more emails, as it is a free tool that can be placed at the top of a website or showcased on specific pages.
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