Marketing School - Digital Marketing and Online Marketing Tips

#3: Neil & Eric's Favorite Marketing Tools

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Jul 26, 2016

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ADVICE

Google Analytics for Website Analysis

Use Google Analytics to analyze website traffic based on various parameters like traffic sources and content performance.
Set up filters and analyze regularly to gain valuable insights into user behavior and content effectiveness.

INSIGHT

Content Performance Insights

New content requires 6-12 months to gain significant organic traffic from Google Search.
Content that performs well on Facebook may not necessarily perform well organically.

ADVICE

Google Search Console for Organic Search

Use Google Search Console to track organic search performance, identify crawl errors, and analyze click-through rates.
Connect Google Search Console with Google Analytics to see top pages and optimize for conversions.

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Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy!

Show Notes:

00:40 – Neil kicks off the conversation
00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics
- 01:35 – You need at least 6 months to generate quality organic traffic
- 01:50 – What works on Facebook does NOT work well for organic
02:45 – Google Search Console
- 05:00 – Nudging keywords up just a little bit can really maximize traffic
06:00 – Look for the low-hanging fruit
06:04 – AHREFS
- 06:15 – Highlights backlinks, backlinks lost, and links of competitors
- 07:48 – knowing what your competitors are ranking for is priceless
08:26 – Talking in detail about SEM Rush
- 08:45 – Can show adverts competitors are running
09:12 – www.crazyegg.com
- 09:50 – Transparency into how people engage with your website
- 10:29 – Most people don’t scroll beyond the fold
10:55 – www.hellobar.com
- 11:31 – Great at generating additional emails

3 Key Points:

What works for social doesn’t always work for organic and vice versa.
Gain insight into what your competitors are doing—it will really pay off.
If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN.

Resources Mentioned:

www.crazyegg.com – Gain transparency into what visitors are doing on your websites
www.hellobar.com – A tool to maximize email acquisition
AHREFS – Use to gain insight into what competitors are doing
Google Anayltics – Neil’s holy grail of online marketing