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The Power of Sales Psychology to Drive More Revenue And Profits
The Home Service Expert Podcast
Gradual Price Reduction Strategy
Initiate pricing discussions by presenting the highest-priced option first to anchor the customer, followed by a mid-range option designed to meet their needs perfectly, positioning it as the 'sweet spot'. Offer a lower-priced option as a fallback for budget constraints, emphasizing promotional offers and alternative funding options to make the purchase feasible and appealing to the customer.
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