What Got You There with Sean DeLaney cover image

The Distillation of Bernard Arnault: Inside The Mastermind of LVMH

What Got You There with Sean DeLaney

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The Importance of Timeless Brands and Products

Don Perrion is an institution that has been around for 250 years and will continue to be desired for at least another century. Steve Jobs believed that while his iPhone's success may not last, Don Perrion will always be popular. Building brands for eternity is crucial and enhancing the impression of timelessness can be achieved by managers.

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