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4 Ways to Win with AdTech Marketing

Open Market

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Crafting Effective LinkedIn Posts

Crafting effective LinkedIn posts involves using a hook in the first few lines to encourage users to click and read further, which in turn signals to more people to engage with the content. When posting on LinkedIn, it is important to balance the form and content elements to make the content both visually appealing and digestible, ultimately aiming for wider propagation. In the context of 'broatry' or broetry, which resembles stanzas on LinkedIn, avoiding 'hustle porn' content is advisable while still occasionally incorporating elements of it. A suggested spatial model for successful ad tech marketing includes key elements like differentiators, white space, proprietary data, analytics, thought leadership, and being prolific, present, and personable.

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