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$100M Leads Audiobook Part 2 – Engage Your Leads | Ep 587
The Game w/ Alex Hormozi
Using Different Types of Lead Magnets to Attract Gym Owners
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There are unlimited ways to solve problems with lead magnets. They can be in the form of software, information, services, or physical products. For software, you provide a tool that helps gym owners track their business stats. Information can be shared through courses or mini-courses, like teaching gyms how to write an ad. Services involve doing work for free, such as running ads for gym owners. Physical products like books or charts can also be used. With 12 different lead magnet options, it's important to rotate and test them to see which ones work best. So, think of a lead magnet and create versions for each delivery method, then choose how to deliver it.
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