Exploring the Marketing Funnel and Evolving Social Media Landscape

The marketing funnel concept helps in visualizing the customer journey from awareness to advocacy, emphasizing the progression from broad exposure to specific interest, leading to a deeper connection. Engaging with the audience through platforms like TikTok or speaking events initiates the relationship-building process, moving individuals through the phases of awareness, interest, conversion, and advocacy. The shift in social media dynamics like TikTok enabling direct purchases signifies a changing landscape with immediate consumer actions. Understanding the audience and choosing suitable platforms tailored to their needs is crucial in leveraging social media effectively for marketing purposes.