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S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz
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Importance of Focusing on What is Working in Marketing Strategy
Focusing on a successful marketing channel is crucial, and instead of diversifying too early, one should triple down on the channel that is working. It is a common mistake to try to find the next successful channel when the current one is working well. The key is to lean into what is working and not to fight against it, as per Warren Buffett's advice to capitalize on opportunities instead of seeking alternatives when one is already successful.
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