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Episode 14: LinkedIn
Acquired
The Role of Networks in Finding Professionals
Linkedin positioned itself as an unbiased source of truth about professionals, solving incentive problems in finding professionals. The acquisition of Linkedin by Microsoft was driven by its revenue from monetizing recruiters, not advertising. While some criticize Linkedin's lack of engaged users and poor appearance, it cannot be judged in the same way as Facebook or Twitter due to its different monetization model.
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