Acquired

Episode 14: LinkedIn

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Jun 16, 2016
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ANECDOTE

LinkedIn's Early Growth Strategy

  • LinkedIn was founded in the early 2000s during a surge of social network development.
  • It leveraged a controversial "address book scraping" strategy for initial network growth, leading to a lawsuit later.
INSIGHT

LinkedIn's Revenue Model

  • LinkedIn's revenue model isn't primarily advertising-based like other social networks.
  • It focuses on monetizing recruiters' access to professional data, charging high prices for its recruiter product.
INSIGHT

Microsoft's Acquisition Strategy

  • Microsoft's acquisition of LinkedIn is compared to their previous attempt to acquire Salesforce.
  • Both situations highlight Microsoft's strategy to strengthen their position in the business software market.
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