Optimizing Email Click-Through Rates

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Nineteen percent of clicks in emails tend to go to logos, often diverting traffic from offers, highlighting the need for strategic link placements in messages. The effectiveness of call-to-action (CTA) buttons can be significantly enhanced by using first-person language instead of typical terms like 'register.' Phrasing CTAs in a personal manner, such as 'I want in' or 'get my 25% off,' can increase click-through rates by over 20%. Additionally, CTAs can be longer than one or two words, allowing for more engaging and descriptive phrasing. Testing and optimizing CTA language is a quick and cost-free way to improve email performance across various platforms.

How to get more clicks on your offer with the help of an eye-catching email subject line.

You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!

My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the fantastic marketing event company GURU Media Hub.

Today, we talk about:

(4:29) Why the subject line of your email is so crucial and top tips for boosting your open rate
(10:56) A super easy-to-use tool for optimizing your subject line
(17:54) A behind-the-scenes look at how Jay built and collects leads for subjectline.com
(23:45) Understanding social vs. email marketing and actionable strategies to grow your email list today
(28:53) The importance of your call-to-action button
(32:11) How to get FREE access to the best information about the world of email marketing

Listen in because trust me – all it takes is a few minor tweaks to make your emails stand out in a crowded inbox!

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Resources Mentioned in the Episode

Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course

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