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Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends

Marketing Against The Grain

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Content Strategy: Transforming Marketing into a Festival

Planning a systematic content strategy can elevate a brand's visibility and engagement. By scheduling monthly content drops paired with virtual events, organizations can create a festival-like atmosphere that attracts interested audiences. This approach not only showcases existing offerings but also actively engages potential leads who are aligned with the content's theme. The combination of interviews with industry experts during these events serves to generate high-quality content that can be repurposed across multiple platforms, thereby enhancing email marketing, social media presence, and more. Additionally, monetizing through sponsorships allows for funding marketing efforts while broadening reach, making it a sustainable strategy that marries product marketing with content distribution.

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