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The Value of PPC in a Competitive Market
PPC has become a valuable tool again as LSA has become more competitive. In the past six months, PPC has delivered leads at a significantly lower cost compared to LSA. In some markets, LSA leads start at $80 and can go up to hundreds of dollars, making it hard to sustain a business within a reasonable marketing spend. Therefore, PPC is recommended as a way to diversify lead flow, but it requires more work and diligence than LSA.