E92: A Sports Business Masterclass w/ Peter Moore (Former CEO at Liverpool FC)
The World Football Summit Podcast
Exploring the Connection Between Community and Football Values
Community plays a central role in shaping football experiences, reflecting the connection between fans and their localities. The rebranding at the World Football Summit emphasizes the importance of professionalism, innovation, and sustainability in football, championing an industry that serves its communities rather than just commercial interests. The ideal football is one characterized by entertainment and an escape from daily life, serving as a personal retreat for fans. Conversely, the essential football is sustainable and socially impactful, designed to enhance communities and address civic needs. Ultimately, the commercialization of football should prioritize community benefits over the financial motives of club owners.
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