Lenny's Podcast: Product | Growth | Career cover image

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

Lenny's Podcast: Product | Growth | Career

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How to create champions at scale

AirTable spent money on branded AirPods to increase the credibility of their employees and increase the chances that they would be successful in selling their product./nIt is important to invest in swag that is likely to be appreciated by your customers, as this will increase the chances that they will be more likely to recommend your product to others.

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