Lochhead on Marketing cover image

164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard

Lochhead on Marketing

NOTE

Embrace the Power of Non-Obvious Insights

Mark has successfully capitalized on the provocative nature of his content by consistently using bold language in his work, branding himself as the 'don't give a fuck guy.' This approach exemplifies the obvious connection that attracts audiences. In contrast, Malcolm Gladwell’s success stems from his ability to craft non-obvious insights, which challenge conventional thinking and provoke curiosity. His book, 'The Tipping Point,' illustrates this concept, where a seemingly obscure term becomes impactful, supported by an informative subtitle. This duality of non-obvious titles paired with clear subtitles represents a valuable strategy for creators. It's important to recognize that legends like Gladwell may not consciously understand their unique approaches, but the essence lies in invoking the reaction of 'huh' from the audience, signalling a successful engagement with non-obvious connections.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner