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Test Small, Scale Success
Natural selection applies to business, emphasizing that most ideas will fail while only a few will succeed. Successful entrepreneurs, like Steve Madden, understand this concept and employ strategies to identify winners from numerous potential products. By testing small quantities in targeted markets, they can quickly determine what resonates with customers. Once successful items are identified, they scale production accordingly to maximize sales. This approach underscores the importance of experimentation and market feedback in achieving business success.