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#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.
Creator Science
Building Successful Relationships with Creators and Influencers
Justin built his relationships by being an interesting person and attracting interesting people. He showed his expertise and value, which attracted a lot of followers and caught the attention of successful creators. He also reached out to talented individuals who he believed would become future superstars. By nurturing both big and small creators, Justin created an ecosystem where he is well-regarded and liked.
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