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#548 - Tim Harford - Why Is Thinking Clearly So Difficult?
Modern Wisdom
How Ogilvy's Behavioral Science Unit Helped Reduce Complaints at Heathrow
Sam Tatum is the head of Ogilvy's behavioral science unit and he was one of the contributors to the Heathrow complaint reduction thing for security./nRory's work was focused on how to reduce the number of complaints received by Heathrow Airport./nThe main problem that they faced was that the volume of people flying in and out of Heathrow was causing congestion and making it difficult for passengers to move around.
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