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Measure Success by Metrics, Not by Mood
Effectively measuring customer success requires a clear set of metrics rather than vague feelings about customer satisfaction. Successful candidates should define specific activation metrics within a short time frame, understand time to value, and identify key indicators that reflect successful customer experiences. It’s important to monitor metrics related to onboarding, customer retention, and feedback at various stages. Recognizing churn as a lagging indicator emphasizes the need for proactive measures. Additionally, every business function should be able to articulate how it contributes to profitability, whether through cost management or strategic decision-making, with respect to metrics that guide financial performance. This approach underscores the importance of data-driven insights in driving business outcomes and aligning functions toward generating revenue.