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#337: Austin L. Church on Money Mindset, Living Well and Using Pricing as a Key Lever for Financial Prosperity as a Freelance Professional

High-Income Business Writing Podcast

NOTE

Pessimistic Pricing

Charge clients enough so that you won't get frustrated with them. Pessimistic pricing involves building a buffer into the price. By giving a project a pessimistic price, clients perceive you as easy to work with. Instead of charging a round number like $1000, charge $975 to make it seem less arbitrary.

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