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How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
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Navigating Growth: It's About Leverage and Learning
Understanding customer acquisition channels is crucial, as there are fundamentally only a few effective methods to attract customers, including sales-driven approaches, search engine optimization, advertising, and influencer marketing. However, effectiveness hinges on factors like cost, market interest, and product appeal. Mapping out customer experiences and identifying key leverage points, such as bottlenecks and feedback loops, is vital for scaling a business. The focus should be on recognizing what skills and capabilities the team needs to develop. Interesting insights emerge from hiring practices, where generalists with a fresh perspective can often contribute significantly, even without prior experience in product or marketing.
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