Product strategy is about figuring out who your buyers are, where the value is, and where the market is for your product.
The ingredients for a successful product strategy include understanding the market, the value of your product, and the needs of your buyers.
In episode seven of Intercom on Product, Des Traynor and Paul Adams discuss 6 key ingredients for product strategy and aligning this with company strategy. Click here to read the Michael Porter paper, What Is Strategymentioned in the episode.