Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
On the Record by Leadpages
Understanding the Importance of Persona in Marketing and Copywriting
Don't worry if marketing seems overwhelming, even for non-marketers like coaches or yogis. Understanding your target audience is key. Copywriting revolves around the rule of one: one reader, one big idea, one promise, one offer. Empathizing with your audience and helping them bridge the gap between their desires and your solution is essential.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
