Engagement Drives Visibility

LinkedIn's content distribution is increasingly influenced by user engagement with popular topics, particularly artificial intelligence. The algorithm appears to amplify AI-related content due to a heightened interest, leading to increased visibility. This reflects not a biased algorithm, but rather organic popularity as more users comment on and engage with AI content. In contrast, organic company page content remains nearly invisible, suggesting that businesses should rethink their strategies regarding company pages, as their primary function should not be content generation.