
RV207 - Chris Walker’s LinkedIn Playbook
GTM Live
Be the Consultant Your Customer Needs
To thrive as a consultant, focus on delivering impactful value to your target audience before considering distribution tactics like hashtags or posting times. Begin by engaging directly with your audience through free consultations to understand their needs and challenges. Authentic, valuable insights derived from real conversations build credibility, increasing the likelihood that your content resonates with others facing similar issues. Many fail by creating content based on assumptions about customer interests rather than actual needs, leading to ineffective communication strategies. Emphasizing genuine understanding aligns content creation with the true interests of your audience, enhancing both confidence and engagement in your outreach efforts.