The Benefits of Twitter for Creators and Viewing Behavior

Twitter offers a great advantage for creators by leveraging the network effect, where interactions with larger YouTubers can increase visibility to a relevant audience. This is particularly beneficial for small creators in their early stages. Uploading videos on Twitter can lead to higher engagement due to the influence of prominent individuals, reaching a wider audience compared to other platforms like YouTube. However, the difference in viewership numbers between platforms may not directly translate to the engagement and watch time of viewers. While a video on Twitter may have more views than on YouTube, it doesn't necessarily indicate better engagement, watch time, or audience retention, which are crucial factors in gauging the impact of the content.