Entrepreneur Elon Musk joins Colin and Samir to discuss the differences between YouTube and Twitter, the creator economy, optimizing Twitter ads, the concept of model citizens on social media platforms, analyzing analytics and syndication, and the significance of syndication and network effects in the creator economy.
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Quick takeaways
Understanding the clear exchange of value on YouTube creates an incentive for creators to operate on the platform.
Analytics and clear revenue breakdowns are important for creators to benchmark success and make informed decisions about posting on Twitter.
Deep dives
Impromptu Zoom call with Elon Musk
The hosts recall their unexpected Zoom call with Elon Musk, who had recently bought Twitter. The conversation focused on making the platform better for creators and the difference between YouTube and Twitter.
The exchange of value on YouTube
The hosts explain the clear exchange of value on YouTube between creators and the platform, highlighting the transparency in data and revenue sharing. Understanding this ecosystem creates an incentive for creators to operate on the platform.
Twitter's approach to advertising
Elon Musk discusses Twitter's optimization for session time and proposes ideas to improve ads, such as placing them in the replies section to target relevant conversations. The hosts acknowledge the challenges Twitter faces in monetization and the need for a clear model citizen to guide success.
Analyzing Mr. Beast's video on Twitter
The hosts discuss the impact of Mr. Beast's first video on Twitter, which generated significant revenue due to its novelty and attention. They emphasize the importance of analytics and clear revenue breakdowns for creators to benchmark success and make informed decisions about posting on Twitter.
A year ago, we had a call with Elon Musk about how he could make Twitter (now X) a better platform for creators. MrBeast finally posted a full-length video on X, and shared how much he made from it. In this episode of the show, we’re breaking down the results from MrBeast’s video and sharing our thoughts on posting videos on X.
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