New Books in Politics and Polemics cover image

Mike Watson, "The Memeing of Mark Fisher: How the Frankfurt School Foresaw Capitalist Realism and What to Do about It" (Zero Books, 2021)

New Books in Politics and Polemics

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Harness the Power of Counterculture

Young people’s ability to create memes in their bedrooms poses a significant challenge to well-funded political campaigns, highlighting the potential of grassroots creativity to disrupt established narratives. However, there seems to be a gap in how leftist movements harness this power effectively, suggesting a need for innovation in their strategies. The concept of counterculture emerges as a valuable political tool, with references to asset communism and asset leftism underscoring the importance of building a manifesto that aligns with contemporary youth culture. The evolution of memes and their role in political discourse symbolizes a new frontier in engaging younger demographics in activism and reshaping political landscapes.

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