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New Books in Politics and Polemics cover image

Mike Watson, "The Memeing of Mark Fisher: How the Frankfurt School Foresaw Capitalist Realism and What to Do about It" (Zero Books, 2021)

New Books in Politics and Polemics

NOTE

Harness the Power of Counterculture

Young people’s ability to create memes in their bedrooms poses a significant challenge to well-funded political campaigns, highlighting the potential of grassroots creativity to disrupt established narratives. However, there seems to be a gap in how leftist movements harness this power effectively, suggesting a need for innovation in their strategies. The concept of counterculture emerges as a valuable political tool, with references to asset communism and asset leftism underscoring the importance of building a manifesto that aligns with contemporary youth culture. The evolution of memes and their role in political discourse symbolizes a new frontier in engaging younger demographics in activism and reshaping political landscapes.

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