Mike Watson, "The Memeing of Mark Fisher: How the Frankfurt School Foresaw Capitalist Realism and What to Do about It" (Zero Books, 2021)
May 18, 2022
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Mike Watson, a writer and cultural theorist, discusses Mark Fisher's legacy in critical online spaces, the democracy of memes and their aesthetic warfare, the Acid Left, and how the Frankfurt School thinkers foreshadowed our current moment. Watson explores the relevance of Fisher's ideas in the context of the current economic and psychological depression caused by the pandemic. He also draws parallels between Fisher's work and the theories of the Frankfurt School, urging the online left to build a real-life cultural and political movement.
Capitalism breeds depression, which has become more prevalent in the pandemic era.
Memes have democratized cultural and political expression online, but their effectiveness as tools for change is debatable.
The internet offers a platform for countercultural and counter-political narratives, but the intersection of art, politics, and the internet is complex and contradictory.
Deep dives
Mark Fisher's Influence on Online Left
The podcast explores the impact and cult following of Mark Fisher, a cultural theorist known for his work on capitalism and depression. Fisher's ideas on capitalist realism and the co-optation of culture have gained popularity in the online left community. His recognition that capitalism breeds depression resonates in the current context of lockdowns and economic challenges. Fisher's work is analyzed alongside the thoughts of Frankfurt School theorists, who examined the rise of the culture industry. The podcast delves into the significance of Fisher's ideas in the digital age and the role of memes in his legacy.
The Promise and Pitfalls of Memes and Online Culture
The podcast explores the power and limitations of memes and online culture. It highlights how the internet has democratized the ability to create and publish content, challenging traditional hierarchies in art and academia. Memes have become a means of political expression and cultural criticism, allowing anyone to participate and contribute. However, the podcast also acknowledges the confusion and potential for manipulation within the meme sphere. The internet's vastness and the proliferation of images make it challenging to navigate. The podcast raises questions about the effectiveness of memes as tools for political and social change.
The Clash Between Art, Politics, and the Internet
The podcast explores the tension between art, politics, and the internet. It discusses the failure of the art world to fulfill its countercultural potential due to its ties to finance and limitations on accessibility and inclusivity. The internet, on the other hand, offers a platform for diverse voices and perspectives, challenging traditional power structures. However, there is a debate about the impact and value of memes in political movements and whether meme production can truly lead to meaningful change. The podcast highlights the complexities and contradictions surrounding the intersection of art, politics, and the internet.
The Meming of Fashion and Right Wing Memes
The podcast episode explores the phenomenon of meme culture on the internet and its political potential. It discusses how the internet equalizes people and allows for the emergence of countercultural and counter-political narratives. Specifically, it examines the landscape of right-wing memes, highlighting their use of Nazi symbolism and racist imagery. It delves into the origins of extreme irony in mainstream culture and how it influenced meme culture. The podcast also explores the reaction to right-wing memes and the role of identity politics in shaping online conflicts.
The Frankfurt School, Adorno, and the Meme Movement
The podcast delves into the ideas of the Frankfurt School, particularly Adorno's views on art and politics. It discusses Adorno's belief that art can't oppose barbarity because it feeds back into that suffering. It explores the concept of abstract art as a temporary escape from the conflicts of human interaction. The podcast also highlights the potential of the meme movement in countering mainstream messaging and fostering a community that blends the basic principles of communism with the creativity of countercultural movements like 60s psychedelia. It suggests the possibility of using the internet to coordinate street actions, podcasts, and online events for continuous activism.
Through his blog K-Punk, Mark Fisher become one of the cult figures of cultural theory after the economic crash of 2008. One of Fisher’s insights, widely taken up by the online memesphere, was that capitalism breeds depression. Mike Watson picks up Fisher’s prognosis when the locked-down pandemic world is mired in a depression that is economic and psychological, and no doubt exacerbated by the transfer of culture and life online.
In the aftermath, The Memeing of Mark Fisher (Zero Books, 2021) revisits the Frankfurt School theorists who worked in the shadow of World War Two, during the rise of the culture industry. In examining their thoughts and drawing parallels with Fisher’s Capitalist Realism, Watson aims to render the Frankfurt School as an incisive theoretical toolbox for the post-Covid digital age.
Taking in the phenomena of QAnon, twitch streaming, and memes, Watson argues that the dichotomy between culture and political praxis is a false one. As more people have access to the means for theoretical and critical engagement online, he urges the online left to build a real-life cultural and political movement.
Mike Watson speaks to Pierre d’Alancaisez about Mark Fisher’s legacy in critical online spaces, the democracy of memes and their aesthetic warfare, the Acid Left, and how the Frankfurt School thinkers foreshadowed our current moment.
Mike Watson is a theorist, critic and curator who is principally focused on the relationship between culture, new media and politics. He hosts the podcast Theorywave Nights.