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Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
Warby Parker's Unique Customer Experience: From Apartment to School Bus Stores
Warby Parker began with a customer showroom in Neil's apartment, where they discovered the value of face-to-face interactions. This led them to realize that the online part of their business model was crucial. They later expanded to a dedicated office showroom, which generated millions in sales. They gained confidence to set up pop-up shops using a transformed school bus.
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