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#194: Rocky Collis, CEO of Mustard – Go all in on your mission
How Leaders Lead with David Novak
Playfulness Breeds Accessibility
The name 'Mustard' was chosen due to the founding team's initial lack of creativity, leading them to hire an agency for branding. They shifted from a corporate name, 'Qualia OS', which, despite its meaningful origins related to awareness, lacked public recognition. 'Mustard' was selected from a list of names to convey a sense of playfulness and accessibility, aligning with the company's goal of attracting young individuals and making sports an enjoyable, inclusive experience. This approach emphasizes that brands can thrive when they embody fun and openness, reducing barriers in areas like sports and technology.
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