Chasm Dynamics in Consumer Behaviour

Consumer behavior in the digital age reflects the chasm dynamics, where multiple constituencies need to agree before progressing. In the digital realm, decisions are quicker with minimal barriers. Digital transformation has eliminated friction and scale limitations, making the analog world lag behind. The chasm model in consumer behavior is augmented by the four gears model - acquire, engage, monetize, and enlist. Engagement is key, focusing on acquiring traffic and ensuring sufficient time spent for meaningful engagement.