Decoder with Nilay Patel cover image

How Donald Trump and Elon Musk killed Twitter, with Marty Baron and Zoe Schiffer

Decoder with Nilay Patel

NOTE

Twitter as a Force for Good and Its Impact on Talent Recruitment

Twitter saw itself as a force for good, standing in opposition to companies like Meta. It aimed to have a positive impact on the world and the globe, as seen in its role in social movements like Occupy Wall Street and the Arab Spring. The company used its influence in these movements as a recruitment strategy in Silicon Valley, emphasizing the opportunity to make good money while doing good. Despite not being highly profitable, there was a period when Twitter was seen as a real competitor to Facebook.

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