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The Surprising Reason You're Not Getting ROI on Your Content | Useful Content Podcast
Distribution First
Building Trust in Content Marketing
The key shift in content marketing is focusing on building trust with the audience before asking for their information. While some organizations may use gating and MQL, SQL processes due to their setup, it is crucial to offer valuable information upfront to gain the audience's trust. Providing teasers and valuable tips can entice users to sign up for newsletters or access guides, rather than simply asking them to sign up without context.
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