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MI293: Hacking Marketing & Growth w/ Cody Schneider
Millennial Investing - The Investor’s Podcast Network
Leveraging SMS and Podcast Aggregators for Rapid Growth
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Using SMS marketing paired with software like Clavio that allows texting to a list of phone numbers has shown high open rates and click-through rates, especially when promoting new podcast episodes. This strategy, along with utilizing WhatsApp in certain regions, can lead to rapid growth by combining different marketing channels. Additionally, leveraging podcast aggregators like Chartable, which scrape top podcasts from Apple podcast categories, can help increase downloads on Apple platforms, leading to more free reach through various tools and ultimately creating growth flywheels for sustained growth.
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