Playbook for building community ground up and incentivizing community leaders

Starting a chapter involves an extensive application process on the website, focusing on successful chapter elements, continuity, and awards programs. Recognition levels like gold are achieved through specific criteria like member count and activities, outlined in a playbook for all chapters. The transition process manages leadership changes to maintain high retention rates. Inactive chapters are revived by identifying new leaders within or promoting the opportunity to interested parties. Growth is largely driven by student interest, with no outbound marketing. Adapting to social media trends hasn't hindered chapter revival efforts.